Make saving and investing easier and more accessible for everyone, regardless of income or financial background. This often involves removing barriers like high minimum investment amounts or complex financial jargon.

Educate users about saving, investing, and personal finance through accessible educational resources and personalized recommendations.

Help users achieve their financial goals by providing tools and features for budgeting, saving, investing, and tracking progress.

Offer investment options with potentially higher returns than traditional methods through automation, diversification, or lower fees.